BRENTWOOD, Tenn.,— April 28, 2016 — Veteran managed IT services provider, 3n1media, has unveiled a new company name, website, logo and tagline as part of a corporate rebranding initiative announced today. The new name, Affinity Technology Partners, and tagline, “Powering growth,” better reflect what the company does and the collaborative relationships team members develop with clients.
Affinity Technology Partners Founder and President Sean Wright says, “We bring enterprise level IT to small business. Our new name emphasizes both our expertise in technology and our approach to service as a trusted partner. It articulates our commitment to our vision and reminds us to deliver on our promises everyday.”
For almost 15 years, Affinity Technology Partners has kept pace with the Nashville tech boom. Over the last 12 months, the company has increased their client base by nearly 20 percent. Affinity Technology Partners mirrors the local economy and serves clients across diverse industries including healthcare, entertainment, financial services, commercial printing and manufacturing. They have experienced significant growth in education, non-profit and industrial sectors—contributing to an overall revenue increase of 25 percent in the past two years. In addition, Affinity Technology Partners has exceeded its revenue projections in Q1 2016.
The company also announced the promotion of Betsy Wright to vice president of operations. She formerly served as director of operations for the company and transformed the organization’s sales, marketing and digital workflow processes to be more efficient and scalable. Betsy has been instrumental in overseeing the brand identity effort and serves on the board of directors for Women in Technology of Tennessee (WiTT).
“Our engineers are driven to client success and our new name, Affinity Technology Partners, says who we are and what we do,” says Betsy Wright. “We’re proud to be a leading Nashville tech company and contribute to the economic growth that has made our city such a unique place to live and work.”
The company unveiled its new logo and website online today and is planning a customer appreciation event to celebrate the rebrand this summer.
About Affinity Technology Partners
Founded in 2002, Affinity Technology Partners is one of the most trusted providers of managed IT services in Middle Tennessee. The company specializes in network management, systems administration, email hosting, network security and cloud computing for small to mid-size businesses in various industries including healthcare, financial services, education, commercial printing, manufacturing and non-profits. Headquartered in Brentwood, Tenn., Affinity assists clients with compliance issues such as HIPAA, FINRA, SEC and PCI. Learn more at www.affinitytechpartners.com.